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Multi million dollar marketing industry - hungry for experts
More and more we see big data on the table when the question is asked "Is it working?".  With a crowded marketplace, bombarding us with messages and calls to action, it is getting less and less easy to stay ignorant to the necessity of understanding Big Data.  And yet, in business where does one learn about Big Data?  

Travelling in USA at present, La Trobe Lecturer and Campus Coordinator Jeremy Seward found this solution delivered through The Idea Centre in Miami.  It's a six week course called The Google Analytics Academy that promises participants will acquire a fundamental knowledge of Google Analytics, through a hands on and practical experience with Google Analytics and even prepares them for the test to become a Certified Google Analytics Individual.  Check it out here. 

Our challenge in Mildura is to become more Innovative and in today's digital economy, that includes a broader understanding of Big Data and the power of digital commerce and communications.  A good place to start would be to learn more about Google Analytics. 

Who would you suggest could champion this cause here in Mildura?  Drop us a line to info@mildurainnovation.com.au if you have that answer challenge. 



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